Budget Direct:
Dwayne Bennett

Budget Direct were sponsoring the new NRL team, the Dolphins. But being new, the Dolphins had to build a fan base, despite many tipping them to finish last in their first season. In a major coup, they maned to secure legendary Supercoach, Wayne Bennett. But given he isn’t known for his love of the media or his sense of humour, we needed to find a way to engage and entertain footy fans and build love for the Budget Direct brand.

We created his long, long lost cousin – Dwayne Bennett. A Phin-atical Dolphins fan whose offbeat humour and season long stream of 376 pieces of social comedy content generated over 17 million views and helped the Dolphins achieve the 4th largest membership base of all NRL teams, in just their first season.

Mumbrella - Sports Campaign of The Year 2023