NSW State Emergency Service:
Future Flood

Alarmingly, research undertaken after recent floods in parts of NSW showed that 70% of people think it is safe to stay home during a flood emergency, leading to over 27,000 desperate requests for help in the last 18 months alone. Our challenge was to change people's complacent behaviour.

We created Future Flood, a data driven campaign for NSW SES to raise awareness of the very real risk to residents in flood prone areas. By simulating flood events at a personal level, we created a powerful and emotive visual reminder, that failure to follow emergency warnings could put their lives at risk.