Kellogg’s: For Real

Breakfast cereal has faced a storm of skepticism, with myths and misinformation leaving consumers questioning its place at the table. Social media’s obsession with unattainable eating trends only adds to the confusion. Kellogg’s found itself caught in the crossfire of mixed messages.

'For Real' unites its iconic sub-brands, like Nutri-Grain and Coco Pops, under one powerful promise. Featuring comedian and social media icon Celeste Barber, the integrated campaign works with unbranded teasers that tap into cultural conversations, reality TV sponsorships, and influencer content to disrupt, educate, and rebuild trust in cereal.