Uber : Can’t do that if you’re driving

Australians have long been conditioned to believe that driving is the best way to get around, because being behind the wheel symbolises control. But with that control comes pressure and stress — and in a world where we’re constantly in the driver’s seat, many of us actually crave the ease of being a passenger.

From that insight came Can’t do that if you’re driving.

We were tasked with bringing it to life on social, across two phases: one celebrating everyday passenger occasions, and the other a celebrity launch featuring Shania Twain and internet comedian Tom Cardy.