Virgin Australia: Last Flight Club

Aussies are pretty comfy in their daytime cities — where days stretch long, nights end early, and “last call” usually happens at 11pm. Our strategy was simple: get people excited about a full night out, something only Melbourne can truly offer. It’s not just that bars stay open later — it’s the energy, variety, and spontaneity of a city that comes alive after hours, letting you live a whole second 9-to-5 after your first one ends.

While most travel campaigns push for longer stays, we set out to prove that even a single night in Melbourne can feel like the time of your life.

And so, Last Flight Club was born — one night only, fly Virgin Australia’s last flight from Sydney to Melbourne and first flight back, and experience Melbourne’s nightlife in full.